Email campaigns can be very effective if they are correctly used to draw online attention to a company, its products and services, and their overall brand image. The best way to achieve success in this project is to breakdown the email marketing strategies that will be applied into a simple and easy to use five step formula.
The attention grab
The headline of the email must be designed to grab the attention of the user and keep it. The majority of internet users will merely scan an email before deciding whether they are going to read the rest of it. The most effective way to use the headline to create success is to use it to create curiosity and interest. This can be achieved by stoking interest in a common problem or showing a major benefit that the reader just must read about. There are a number of email marketing strategies that can be used to maximize the impact of the headline.
The value proposition
Now that the reader’s attention has been grabbed and they are engaged you must lock them in. This is how you turn a mere recipient of an email to a consumer. The value proposition must go beyond just a simple offer. The value proposition is at the core of email marketing strategies as it shows the consumer what they cannot afford to miss out on. This means that you must give them a reason to want the product or service you are offering in their lives.
The context
Context is very important when making an offer. The offer that you have made to the consumer may only show them that they need a certain product or service in their life. It does not however tell them why they should look no further than you for their needs. The story that you tell must be crafted by your email marketing strategies to have maximum potential.
The call to action
Every online business man understands the need for and impact of a call to action. It motivates the web user to become an active consumer. The call to action must be separate from the offer. You actually have to tell the reader to buy or contact you.
The lockout
Consumers are motivated by an offer that has a deadline. Consumer logic is that if something is always available it has little value. One of the best email marketing strategies is to send email reminders of an offer that is ending.
Conclusion
Apply these five creative email marketing principles for a successful business. Use them to promote your existing products, a new range of product or products on special offer and see your bottom line grow.
Erving Croxen is an internet marketer who can help you grow your online business and achieve more traffic and higher sales conversion. Click here to find out more.
